Hallstone unveils new trade-only focus at FutureScape 2022

Hallstone’s parent company, the Rolawn group, best known for the premium landscaping products supplied to both retail and trade markets, is taking steps to support the trade market with a competitively priced ‘trade-only’ range, under the Hallstone brand.

Part of Rolawn’s offering since its acquisition in 2010, Hallstone provides the UK market with sustainable, value for money, fit-for-purpose products to the highest standard. Hallstone’s aim will be delivering premium quality landscaping products at great prices, that landscapers and builders can rely on.

FutureScape 2022 delegates were the first to see the new-look brand when it was unveiled at the show, which took place at ExCel, London, from 15th to 16th November.

Ken Brewster, Marketing Director for Rolawn, commented: “Presenting our refocused brand at FutureScape is an important step for us in ensuring that we are moving in the right direction for our loyal trade customer-base. As with any development at Rolawn, we have looked at the future of the market and believe that this is the best way that we can provide support in the current climate and for the foreseeable future.

We’re looking forward to highlighting how stockists and merchants can benefit from stocking Hallstone products, from the cost aspect and the reliability, to broader issues that could positively impact on their brand like our ethical sourcing and manufacturing processes.”

Across the group, Rolawn looks to safeguard the future of horticulture in everything, which means operating with responsibility. Under this policy they are rigorous in the analysis of topsoils, testing over and above the latest British Standards, to ensure certification to BS 3882:2015.